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Tequila Packaging Design

The New Revolution of The
Day of The Dead

Spring 2020

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Categories: 

Branding, Branding, Logo design, Web design, Typography

Course:

Package Design 3

Instructor:

Christine George

​Project Description:

Corazon tequila is a traditional brand of Mexican tequila. Through the in-depth understanding of the company and the investigation of tequila and Mexican culture, I designed the packaging of Corazon tequila special Mexican day of the dead.

​Project Concept:

I've made an in-depth study of the totems of the day of the dead in Mexico. The skeleton is inlaid with roses. In terms of font, the traditional Mexican style font is selected. Finally, some elements of Mexican traditional decoration are added to integrate all painting and information.

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