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75th Anniversary of End of World War II

and Birth of United Nations

75th Anniversary of End of World War II and Birth of United Nations 

Spring 2020

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Categories: 

Logo design, Web design, Typography, Merchandise

Course:

Strategies for Branding

Instructor:

Thomas McNulty

Teammates:

Tom Galang, Gurvinder Kaur, Manishka Khanna, Hanami Itagaki, Germaine Lau, Vincent Liu, Howard Chen, Jennifer Sandra Wittor.

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​Project Description:

Since we’re celebrating the 75th anniversary of the momentous events in our history, Our team wanted that to be the first read in the hierarchy. Following that would be the Golden Gate Bridge to honor and take pride in the pivotal role SF played in the World War II.

​Project Concept:

Honor, respect, legacy, pride, and sacrifice. These are the values that the brand is built around. We want the brand to feel clear in both message and design. These core elements are the building blocks of the identity system. Staying true and communicating consistently across will build a strong identity and an authentic connection with audiences.

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